Assistant Vice President, Brand Strategy and Marketing
Pace University is ranked the #1 private, four-year college in the nation for upward economic mobility by Harvard University鈥檚
Opportunity Insights, evidence of the transformative education the University provides. To add to our esteemed staff, we are seeking an
Assistant Vice President, Brand Strategy and Marketing at our New York City (Lower Manhattan) campus.
Responsibilities:
The Assistant Vice President for Brand Strategy and Marketing is Pace University鈥檚 senior brand authority and creative
leader. This individual sets the vision for how the brand is expressed across campaigns, digital platforms, environments, experiences, and
internal culture鈥攅nsuring Pace presents itself with clarity, confidence, and distinction.
The AVP will manage the creative team as
well as the marketing and brand experience teams, which serve as the primary brand 鈥渁ctivators.鈥� Through strategic direction and creative
leadership, this role will significantly influence the work of teams across University Relations, shaping how the Pace brand is expressed
and experienced across all touchpoints.
Equally comfortable in strategy sessions and creative reviews, the AVP leads
multidisciplinary teams and external partners to produce work that is conceptually strong, emotionally resonant, and unmistakably Pace.
Position Duties:
- Define and articulate a clear, compelling brand vision for Pace University that
differentiates the institution and inspires internal and external audiences. Serve as the University鈥檚 creative and brand steward, ensuring
the brand is not only protected but actively and imaginatively activated. Translate brand strategy into powerful creative ideas, narratives,
and expressions across channels and experiences. - Oversee the Brand Experience team, which is responsible for developing and
maintaining brand guidelines, frameworks, and brand pyramids, ensuring consistency, clarity, and alignment across all touchpoints. Set and
uphold high creative standards across concept development, storytelling, design, and execution. - Lead brand activation efforts
through oversight of the marketing and brand experience teams, ensuring creative ideas are effectively brought to life across platforms and
experiences. Ensure all brand touchpoints鈥攆rom major campaigns to everyday interactions鈥攄eliver a cohesive and engaging experience. - Oversee integrated marketing strategies aligned with institutional priorities, including enrollment, reputation, advancement, and
engagement. Balance long-term brand building with short-term performance objectives. - Partner closely with Enrollment Management
and campus stakeholders to deliver campaigns that are both strategically sound and creatively bold. - Lead, inspire, and develop
the creative, marketing, and brand experience teams, fostering strong collaboration between those who develop ideas and those who activate
them. Influence and guide brand-related work across University Relations through clear direction, creative leadership, and strategic
alignment. - Foster a culture that values curiosity, collaboration, innovation, and accountability. Encourage thoughtful
risk-taking while maintaining focus, discipline, and results. Act as a mentor and creative catalyst for team members. - Serve as a
trusted advisor to the Board of Trustees, senior leadership, deans, and campus partners on brand-related decisions. Build alignment and
enthusiasm around the brand as a shared institutional asset. Lead internal brand education and engagement initiatives. - Oversee
relationships with creative agencies, designers, strategists, and production partners. Ensure Pace University鈥檚 brand presence is
distinctive, consistent, and compelling in the marketplace and media landscape. Shape how audiences experience Pace online, on campus, and
in the broader world. - Use insights, research, and analytics to inform creative strategy, guide decision-making, and assess brand
health and impact. These insights and research originate from metrics tracked by the Strategy and Data Analytics team, set annually through
strategic planning, and may also include external research partners as needed. - Draw insights and develop strategies based on both
qualitative and quantitative measures that are responsive to yearly goals and objectives. Some years/campaigns may focus on awareness; other
years may focus on reputation. Conduct focus groups and draw conclusions from them to implement brand and marketing work. - Evaluate success against annual KPIs, which may shift year to year, including awareness, reputation, and perception of metrics, as well as
outcomes tied to institutional and Board-level Transformation initiatives. - Stay current with trends in branding, marketing,
design, culture, and technology, both within and beyond higher education. Continuously evolve the brand to maintain relevance,
competitiveness, and resonance. - Performs other such duties as may be assigned from time to time.
Requirements:
- Bachelor鈥檚 degree in marketing, communications, branding, design, business, or related field.
- Minimum of 12 years of progressive experience in brand leadership, marketing, or integrated communications.
- Experience
developing brand guidelines, brand frameworks, or brand pyramids. - Demonstrated success in building, evolving, and activating
brands through creativity and strategy. Experience in a creative agency, brand-side leadership role, or similarly fast-paced, idea-driven
environment, preferred. - Experience leading creative teams and/or agencies with confidence guiding concept development and
execution. - Experience leading large-scale brand campaigns, rebrands, or major brand platforms, preferred.
- Strong
strategic thinking paired with exceptional creative judgment. - Executive presence with the ability to influence, inspire, and
build trust at all levels. - Familiarity with higher education, cultural institutions, or mission-driven organizations, preferred.
Salary Range: $200,000 - $230,000/Year. Please apply at:
Benefits Offered
- Medical, vision and dental insurance for preventive care or diagnostic and surgical procedures as well as an incentivized
medical plan waiver option for those who choose not to participate (FT Employees). - Income protection in the event an employee is
not actively at work, due to illness (FT Employees). - 403B investment opportunity to save toward financial security in retirement
(PT and FT Employees). - Programs and services that assist in balancing work and personal life (PT and FT Employees).
- Educational opportunities for the employee and eligible members of their family to pursue a degree at Pace or another higher education
institution (PT and FT Employees). - Opportunity for faculty and staff to participate in Pace鈥檚 award-winning health and wellness
program, Pace Yourself to Wellness, which is designed to inspire employees to engage in healthy habits while optimizing health care
resources (PT and FT Employees). - Discount purchase plans for everything from entertainment, shopping and travel (PT and FT
Employees).
About Pace University
Ranked in the top 9% of private US colleges that provide the best return on
tuition investment, Pace University transforms the lives of its diverse students鈥攁cademically, professionally, and socioeconomically.
Currently, the University enrolls more than 13,000 students in more than 150 bachelor鈥檚, master鈥檚, and doctoral programs. Pace University is
at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, Pace
University empowers its students and positively impacts its communities.
Pace University is committed to achieving full equal
opportunity in all aspects of University life. Pursuant to this commitment, the University does not discriminate on the basis of actual or
perceived sex, gender or gender identity; race; color; national origin; religion; creed; age; disability; citizenship; marital or domestic
partnership status; sexual orientation or affectional status; genetic predisposition or carrier status; military or veteran status; status
as a victim of domestic violence, sex offenses or stalking; or any other characteristic protected by law federal, state or local law, rule
or regulation.
Annual Security Report Notice
Pace is committed to ensuring the safety and security of the
students, faculty, staff and visitors to the University. In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus
Crime Statistics Act, the University鈥檚 Safety and Security department publishes an Annual Security and Fire Safety Report, which can be
accessed here. The report contains information on security policies as well as crime and fire statistics for the University.
