四虎影视

Position Title: Customer Relationship Management System (CRM) Manager

Reports To: Vice President of Enrollment

Department: Enrollment / Admissions

FLSA Status: Exempt

Job Description

King University seeks a highly
motivated and detail-oriented Customer Relationship Management (CRM) Manager to oversee, manage, and optimize the University鈥檚 CRM system,
Element 451. This position is critical to ensuring optimal use of our CRM Element451 to enhance communication, reporting, and
relationship-building with prospective students, current students, and other key stakeholders to meet both undergraduate, adult, and
graduate studies enrollment goals.

Responsibilities CRM System Management

• Serve as one of the primary
  administrators for the Element451 CRM, ensuring the system is operating efficiently and meeting the needs of the university.
• Customize and maintain CRM applications, workflows, forms, and processes to support recruitment and enrollment objectives.
• Manage
  the CRM鈥檚 data architecture, ensuring data integrity and accuracy across all platforms and integrations.
• Monitor and troubleshoot
  issues within the CRM system, working closely with Element451 support when necessary.

Data Analysis & Reporting

• Prepare essential queries on admission activities, outcomes, and progress toward enrollment goals.
• Generate, analyze,
  and interpret reports from the CRM to provide actionable insights to Enrollment Management leadership.
• Utilize data from the CRM
  to develop strategies that enhance student engagement, recruitment, and retention.
• Provide leadership and department heads with
  regular updates and reports on CRM performance metrics, conversion rates, and campaign effectiveness.
• Collaborate with senior
  leadership, marketing and admissions members to optimize targeted communications and outreach based on data insights.

Team
Training & Support

• Train staff on the effective use of the Element451 CRM, providing ongoing support to ensure team
  members can fully leverage the system鈥檚 features.
• Develop and deliver documentation, resources, and training materials for
  end-users.
• Serve as the point of contact for internal CRM-related questions and troubleshooting.
• Serve as the
  technical lead for Element 451 integrations and source formats.

Communication Strategy & Automation

• Develop and implement automated communication workflows (emails, text messaging, etc.) to improve the university鈥檚 outreach to prospective
  and current students.
• Collaborate with Enrollment Management leadership, Marketing, and Student Affairs to align CRM strategies
  with broader institutional goals.
• Optimize the CRM鈥檚 marketing automation features to increase engagement across various
  communication channels.

Collaboration

• Work closely with the Enrollment Management team to ensure
  alignment between CRM functionality and recruitment strategy.
• Collaborate with IT and other key campus stakeholders to ensure
  smooth integrations between Element451 and other systems used by the university.
• Coordinate with marketing to ensure consistent
  messaging and branding across digital communications delivered through the CRM.

Qualifications

Education

• Bachelor鈥檚 degree in Information Systems, Marketing, Business Administration, or a related field.

Experience

• Minimum of 2 years of experience working with CRM systems, preferably in higher education.
• Experience with Element451 CRM is highly desirable.
• Proficiency in data analysis, reporting, and workflow automation.

Skills

• Strong understanding of CRM management, particularly in relation to recruitment and retention in a higher
  education context preferred.
• Excellent data management and critical thinking skills.
• Strong communication and
  collaboration skills, with the ability to work across departments.
• Proficiency in Microsoft Office Suite and CRM reporting tools.
  
• Ability to manage multiple projects simultaneously and meet deadlines.