四虎影视

About myFootpath

myFootpath's mission is to help universities re-enroll the 50 million adult learners who started but didn't finish their college degrees. We reengage adult learners at scale by activating institutional data, deploying highly-targeted marketing, and providing dedicated re-enrollment support. We stand apart by aligning deeply with institutional workflows, programs, and staff culture to create a seamless bridge from "stopped out" to graduation.

Job Description Summary:

It's an
exciting time at myFootpath. We've experienced significant growth and continue to expand our partnerships and impact across higher
education.

We're seeking a strategic, high-growth Director of Marketing to own the myFootpath brand voice and lead our marketing
engine. Reporting directly to the CEO, this role will shape how we differentiate in a competitive higher education landscape.

The ideal candidate is a master of "dual-track" marketing-able to craft empathetic, motivating narratives for adult learners while
also delivering clear, data-driven
value to university partners.

This is a true player-coach role. We are building the
infrastructure, reports, processes and systems as we learn from our clients. In this role, you'll bring deep technical expertise in
email architecture, exceptional copywriting skills, and the ability to lead and optimize high-performing agency partners-ensuring we
stay at the forefront of performance, innovation, and conversion.

Key Responsibilities:

Brand Ownership &
Strategic Differentiation

• Own and evolve the myFootpath brand voice and positioning, establishing us as the premier
  partner for university re-enrollment.
• Lead a differentiated brand strategy that reflects our mission, value proposition, and
  measurable impact-across voice, visual identity, and narrative.
• Translate complex higher education pathways into clear,
  compelling stories for two distinct audiences:
• Adult Learners: Empathetic, motivational messaging that addresses
  barriers such as time, cost, and confidence to drive re-enrollment.
• Higher Ed Administrators: ROI-driven content aligned to
  institutional health, enrollment goals, and mission outcomes.
• Own audience segmentation and positioning strategies to increase
  visibility, relevance, and engagement across key constituencies.

Team Leadership & Development

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of accountability, creativity, and continuous
  improvement.
• Provide clear direction, coaching, and growth opportunities while aligning team priorities to business goals and
  ensuring strong execution across all marketing functions.

Marketing Strategy, Content & Campaign Leadership

• Evolve and scale foundational marketing systems, including brand strategy, core messaging, channel strategy, CRM management, and
  multi-year planning.
• Guide the creation and distribution of high-impact, conversion-focused content that brings programs,
  outcomes, and insights to life.
• Direct integrated, multi-channel campaigns that expand reach, accelerate enrollment growth,
  and deepen university partner engagement.
• Ensure alignment and consistency across all external-facing communications,
  including digital, email, paid media, partnerships, and events.

Email Strategy & Conversion Architecture

• Own end-to-end email strategy, including visual identity, UX, and mobile-first template design that balances brand and
  performance.
• Lead a rigorous optimization roadmap, including A/B testing of subject lines, sender names, and CTAs-focusing
  on down-funnel metrics such as applications started and completed.
• Build and scale behavioral automation in platforms like
  HubSpot and Mailchimp, supporting both returning student nurture journeys and B2B higher ed lead
  generation.
• Act as a
  steward of our sender reputation, proactively managing domain health (SPF, DKIM, DMARC) and list hygiene

Data, Systems &
Performance Optimization

• Leverage data, analytics, and audience insights to inform strategy, optimize performance,
  and continuously improve ROI.
• Build and manage the systems, tools, and processes (CRM, campaign tracking, content calendars,
  automation) that power scalable growth.
• Balance strategic vision with hands-on execution, prioritizing initiatives that
  deliver the greatest impact in a fast-paced environment.

Agency & Partner Management

• Lead and manage
  agency partners, ensuring all creative and messaging aligns with brand standards and conversion goals.
• Continuously evaluate and
  source new partners and specialists (creative, technical, media) to keep myFootpath at the forefront of marketing innovation.

Digital Marketing Innovation & Growth

• Stay ahead of emerging trends, including AI-driven
  personalization and "search everywhere" strategies.
• Oversee high-performing, targeted media campaigns that leverage institutional data to identify, reach, and reengage students at scale.

Required Qualifications:

• Bachelor's degree in Communications, Journalism, Marketing, Advertising or other relevant concentration; or equivalent combination of education and experience.
• 7-10+ years of marketing experience.
• Must have worked within higher education, online
  higher education a plus.
• Excellent organizational skills.
• Basic design experience.
• Understands best
  practices for website and digital asset design.
• Strong writing and editing skills.
• Experience working with organic
  and paid social media.
• Experience maintaining databases and email design and deployment.

Preferred
Qualifications:

• Knowledge of the operation of higher education and 100% online programs.
• Experience working in
  marketing and communications in a complex environment is highly preferred.
• Creative mindset with a keen eye for visual
  storytelling and a passion for creating engaging content.
• Partner Management: Proven experience managing external agencies,
  including setting clear KPIs, providing creative feedback, and managing budgets.